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Bisphosphonate Lawsuits
  and Class Actions : Bisphosphonates Blog Home : November 2006 : 2006-10-30 to 2006-11-05

Osteoporosis Drug Boniva Ad Spending Reaches $75 Million
November 1, 2006 06:29

Boniva, jointly marketed by GlaxoSmithKline and Roche, had a 2005 U.S. media spend of $70 million, per Nielsen Monitor-Plus. From January through July of this year, the companies spent $75 million in U.S. media. Earlier this year, Boniva was the subject of... (Read Article)

2006-10-23 to 2006-10-29 «  » 2006-11-20 to 2006-11-26

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