: : : 2006-07-10 to 2006-07-16
Lawsuit Filed to Cease Advertising Boniva
July 14, 2006 18:40
In the beginning of 2006, Procter & Gamble Pharmaceuticals and sanofi-aventis US LLC, a member of the sanofi-aventis Group, co-marketers of Actonel, filed a lawsuit under the Lanham Act against Roche Pharmaceuticals and GlaxoSmithKline in the United States Federal District Court in the Southern District of New York. The lawsuit alleges that Roche and GSK engaged in false and misleading advertising regarding their prescription osteoporosis medication, Boniva. Put the drug companies in a boxing ring and see who wins.