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Dorel Industries consider swiveling baby car seat to boost sales

Canadian consumer product company Dorel Industries will market a baby car seat that swivels. Rollout will start in Europe and then eventually be sold in North America. Car seats have difficulty fitting into smaller cars which most of Europe uses.

With this new swiveling baby car seat the whole bucket swivels, faces the door. You put your child in, you put on the belts and then you swivel it and then you lock it back into the right position.

The juvenile segment of the company, which manufactures baby products, said operation earnings increased by 14 per cent to $34 million as sales of car seats and strollers proved especially strong in Germany and the United Kingdom.

During the last week of April, Dorel shares climbed $1.11 to $37.74 on the Toronto Stock Exchange.

see: http://www.canadianbusiness.com/markets/headline_news/article.jsp?content=b050291A#adSkip

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